The history of public relations (PR) and specifically media relations has taken its share of blows over the years. Ironic as it may be, the majority of the blows have come from the media who are without question the gatekeepers to public perception.

Regardless of this fact, the majority of the PR industry insists on putting its least experienced professionals on the “front lines” working with the media on behalf of their company or client.

This serious industry flaw was the driving force behind starting Pipeline Media Relations. Our goal is to bring “relationships” back to this profession and industry. At the end of the day, the media relations process is really quite simple. Reporters, producers and journalists want to write or produce a good story and they want to go home.

If you can’t become a time-saving, dependable and respected resource to the media your chances of cutting through the pitching clutter and noise that exists within their world is limited to none.

I started Pipeline Media Relations because I work everyday with the most experienced media outlets and journalists and have learned the importance and meaning of “relationship.” The media consistently struggle working with PR professionals because their lack of experience, understanding of the media and uncompromising focus on serving their clients needs and desires. Little do they know if you put the media’s needs first, you will best be serving your company and client at the end of the day.

I invite you to come experience what Pipeline Media Relations can do for your business or agency and look forward to speaking with you personally.

My Very Best,

Matt Batt
Founder of Pipeline Media Relations